Masood khosh’heikal; Iman Gharib
Abstract
Expansion of competition along with the major developments in trade have changed many traditional methods and prevailed the competitive environment to the application of new technologies. Banking system is no exception as well; by the emergence of modern concepts in banking, approaches to present services ...
Read More
Expansion of competition along with the major developments in trade have changed many traditional methods and prevailed the competitive environment to the application of new technologies. Banking system is no exception as well; by the emergence of modern concepts in banking, approaches to present services to customers have changed all around the world. Regarding the traditional approaches applied by domestic banks and its failure to deliver the new services, this study, revolving around identifying obstacles to and strategies for developing electronic banking, has been done at Ansar Bank. Therefore, after reviewing the literature, consulting with the experts in Bank’s Research Center, and removing unrelated cases, 39 factors, distinct and influencing the development of electronic banking, was extracted. After a two-stage exploratory factor analysis, above mentioned factors were reduced to 4 categories called, according to the knowledge obtained from the previous literature, managerial, technological, organizational and cost factors. In the next step, the obtained model was tested through confirmatory factor analysis which results prove the desirable value of the output. Also, according to the results of Friedman test, the lack of appropriate changes in payment system as well as the lack of funding for Organization’s technical equipment is known as the least important obstacles to the development of electronic banking in Ansar Bank.
